Buyer Behavior

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
1.  View the advertisements
2. Discussion
1. Identify the elements of the marketing mix evident from this advertisement.
2. Predict who comprises the target market.
3. Anticipate where this might be accessible to the target market.
4.  Is this an effective ad?  Why or why not?
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer Preview* 
5. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
6. Maslow and Up
7. Discussion - How does this connect with marketing?
8. DDAP - CLICK HERE 
9. See it in action - Google’s Super Bowl Ad
1. Identify the levels of Maslow's Hierarchy within the ad.
2. Why do you think Google designed its ad this way?
10.  OYO - How this has affected you?
• Think of a time when you purchased something to show support for your favorite team.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase