Marketing Mix and Business Decisions

EQ - How does the marketing mix influence business decisions?

1. Activator - Project Check In
2. Burger King Case Study
1. Using only the case study handout, infer what BK's SWOT analysis may have looked like.
2. People First - What did BK determine the customers wanted? (beyond better fries)
3. Satisfying the Marketing Concept - List the various marketing efforts used in this case study AND explain how these efforts were used to satisfy customer needs and wants.
4. Categorize this list into the 4 Ps
3. TPS Discussion Questions
1. What made BK's marketing plan so effective?
2. How do you know?
4. Marketing Mix Analysis - Identify the elements of the Marketing Mix as seen in this video
5. TPS Discussion Question: What happened that caused Domino's to change the way the company does business?
6. TOD
1. Describe Domino's Target Market
2. What are your thoughts on Domino's plan (a good idea)? Why or why not?