Monday, February 17, 2014

Analyzing the Marketing Mix


EQ – What makes the marketing mix a foundational concept of marketing?
  1. Activator: Think Fast (As a Team)
    • What are the 4 elements of the marketing mix?
    • What is marketing?
    • How do the 4 P's fit into marketing?
  2. Additional Marketing Mix Notes
    1. *Lands End*
    2. Pitch A Perfect Game
  3. TPS - Analyze the Marketing Mix for Omeletteville
  4. OYO - Marketing Mix Analysis - Identify the elements of the Marketing Mix as seen in this video
  5. Discussion Question: What happened that caused Domino's to change the way the company does business?
  6. TPS - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
  7. TOD 
    1. How has Domino's used the Marketing Mix to market its new product?
    2. How can an NFL football team use the marketing mix to market its product?

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