Digging Deeper - Meaningful Markets

EQ - How does opportunity cost impact the results of market segmentation efforts?

1. Activator - Sharing Customer Personas
2. Q&A
3. Quiz
4. Assumptions of Market Segmentation
5. Mount Joy WinterFest
1. Overview
2. Identify Market Segments
3. Develop a customer persona
6. What makes a Meaningful Market
1. Practicing identifying a meaningful market
2. Assessing our Winterfest market segments & customer persona
7. Making Sound Marketing Decisions
1. Opportunity Cost
2. 80/20 Principle
8. Assignment - Determine if your Customer Persona depicts a member of a meaningful market.
9. TOD