EQ – How do I develop a customer persona?
Students will begin the class by
taking a quiz and then will work independently to complete a mini-project. The lesson outline is as follows:
- Revisiting our Mini-Project “Creating a Customer Persona”
- Collaborative Pairs - Project Based Learning
- Choose your LEAST favorite SB advertisement. Define the targeted customer segment.
- Write a customer persona that may have been used prior to developing the ad.
- Was the company successful in connecting a potential customer to its products based on the customer persona? Why or why not?
- Reflection
- What was the easiest element of this project?
- The most difficult?
- How can Mr. Hill help my group improve?
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