Methods of Market Segmentation and the Importance of a Customer Persona

EQ - How are methods of market segmentation used to define a target market?

1. Activator - List what you know about a customer persona
2. Inquire - What questions do you have regarding the methods of market segmentation and what you know about customer personas?
3. The Funnel - A visual depiction of the Process of Market Segmentation
4. Read - The Importance of a Customer Persona
5. Highlight elements of the reading that indicate the importance of a customer persona
6. Make notes to help you answer the EQ (bullet points from the text, our class discussions, etc.)
7. TPS - Write what you now Know regarding the EQ