Creating a Customer Persona

EQ – How do I develop a customer persona?

Students will begin the class by taking a quiz and then will work independently to complete a mini-project.  The lesson outline is as follows:

1.      Quiz – Methods of Market Segmentation

2. Mini-Project “Creating a Customer Persona”
1. Please distribute the handout titled “Buyer Persona Example” and ask students to read the top section - ending at “Personal Background”
2. Choose your LEAST favorite SB advertisement.  Define the targeted customer segment.
3. Write a customer persona that may have been used prior to developing the ad.
4. Was the company successful in connecting a potential customer to its products based on the customer persona?  Why or why not?

3.      Project will be due at the beginning of our next class.