Endorsements Part 2

EQ - How does a marketing team evaluate a potential endorsement candidate?

1. Activator - 
2. Knowledge Check - Sponsorships vs. Endorsements (TPS)
3. Got Milk Assignment
4. TOD - Muddy Points

Got Milk Assignment

 Part 1

• Identify the Target Market for the Got Milk campaign
• Analyze the target market and choose a candidate to endorse milk
• Identify at least 4 reasons why you chose this candidate
• What do we know about this ad? (Legally)
• What are 2 disadvantages of using this person for this ad? (FACTS)

Part 2

• Find an image of a Got Milk ad (appropriate for school)
• Study the ad to determine its core components (what makes it work)
• Create a Got Milk ad using your chosen candidate (must use technology to create the ad)