Intro to Endorsements

EQ – How are endorsements different from sponsorships?

1. Activator: Peyton Manning
2. Preview - Advanced Organizer: 11-2 Sponsorship and Endorsements
1. Foldable
2. Textbook (p. 290-292)
3. Discussion Question - Based on the reading, what do we know about the Mastercard Ad?
4. Intro to Endorsements
5. Collaborative Pairs - Discovery Reading
1. Discovery Questionnaire
1. Defining endorsements
1. Pros & Cons of endorsements
6. Discussion Question - How do endorsements impact you and your buying behaviors?
7. Discussion Question - Do current cultural trends impact the way products and services are endorsed?  Explain your thoughts.
8. Debriefing
1. What are your thoughts regarding celebrity endorsements?
1. Positive?
2. Negative?
2. What are some concerns you may have regarding endorsements?
9. Discussion Question - Caveat emptor means "Let the buyer beware."  Use your understanding of endorsements to explain the importance of this Latin phrase.
10. TOD - Answer the EQ