PEST Analysis

EQ - How does a marketing team use a PEST analysis to develop a marketing plan?

1. Activator - Team Organization - Plan Components
2. Distribution of Graphic Organizer
3. Introduction to PEST analysis
1. Components
2. What?
3. How?
4. Why?
4. Discussion Question
1. What are the benefits of analyzing the elements of PEST when developing a marketing plan?
2. How do you think this will assist us in the development of a SWOT analysis?
5. A closer look
1. Typical Items to Consider
6. AP - Answer the EQ
7. Try It - Together

Strategy and Tactics

EQ – How do companies effectively use marketing strategy?

1. Activator - Think of a time when you needed money.  Who did you ask?  How did you ask it?  What were the results?
2. Introduction to Marketing Strategy
1. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics 
7. Evaluate McDonald's Strategies & Tactics
8. Nothing But Net
9. Assignment - Use your understanding from today's lesson to create strategies and tactics for your marketing plan.