Strategy and Tactics

EQ – How do companies effectively use marketing strategy?

1. Activator - Think of a time when you needed money.  Who did you ask?  How did you ask it?  What were the results?
2. Introduction to Marketing Strategy
1. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics 
7. Evaluate McDonald's Strategies & Tactics
8. Nothing But Net
9. Assignment - Use your understanding from today's lesson to create strategies and tactics for your marketing plan.