Marketing Segmentation - The Next Step

EQ - How does one find a viable target market?

Day 1

1. Activator - TPS Splashdown
2. Quiz
3. 4 Assumptions of  Market Segmentation
4. Try It - Mount Joy Winter Fest
1. Use the M.O.M.S. to identify 3 potential customer market segments
5. Developing a Customer Persona
1. What is a customer persona?
2. Why is developing a customer persona important?
3. How is a customer persona developed?
4. Example
6. TOD - Muddy Points

Day 2

1. Activator - TPS Splashdown - 4 reasons why the M.O.M.S. help us identify a target market
2. OYO Try It - Winter Fest
3. Discussion Questionnaire - Who is the best market segment to target at Winter Fest?  How do you know?
4. Meaningful Market Test
5. Collaborative Pairs Identify potential market segments for the products shown
1. Choose a customer segment you believe to be the best
2. Develop a customer persona for that segment
3. Use the meaningful market test to determine if you chose wisely
6. Opportunity Cost
7. The 80/20 Principle
8. Collaborative Pairs - Assignment
9. TOD - What does this mean for any business's marketing department?