Methods of Market Segmentation

EQ - How does one find a viable target market?

1. Activator – Revisiting yesterday’s TOD: What problems do you see in this method of evaluating individuals?
2. Introduction to Marketing (Frayer)
1. AP - What is the purpose of business?
2. AP – What is a market?
3. AP – What is marketing?
4. AP – What does marketing do to help a business achieve its goals?
3. Introduction to Methods of Segmentation (Frayer)
1. Demographics
2. Geographics
3. Psychographics
4. Behavioral
4. AP – TPS – List and describe the 4 methods of market segmentation (whiteboards)
5. AP – TPS – Explain why the 4 MOMS matter (whiteboards)
6. Together - Try it Again *PPT (whiteboards)
1. Demographics
2. Geo
3. Psycho
4. Behavior
7. With a Partner – Choose a sports or entertainment company (not Nike) and identify the core customer base using the methods of segmentation (whiteboards)
8. Class Share
9. AP - Muddy Points Grab Bag