Welcome to Sports and Entertainment Marketing

EQ - How is developing an understanding of a customer persona important to marketing?

1. Intro to Mr. Hill
2. Student Quotes
3. Project Descriptions
4. Syllabus Review
5. AP - TPS Splashdown– What are you most looking forward to about S & E Marketing
6. Student Personal SWOT
7. Intermission – Get to know a classmate
8. LeBron James & Jay-Z evaluation
1. Describe these individuals
2. Look closer
9. Class Discussion - What’s The Point (Connection to Marketing)
10. TOD – What problems do you see in this method of evaluating individuals?