Welcome to Sports and Entertainment Marketing

EQ - How is developing an understanding of a customer persona important to marketing?

1. Intro to Mr. Hill
2. Student Quotes
3. Project Descriptions
4. Syllabus Review
5. AP - TPS Splashdown– What are you most looking forward to about S & E Marketing
6. Student Personal SWOT
7. Intermission – Get to know a classmate
8. LeBron James & Jay-Z evaluation
1. Describe these individuals
2. Look closer
9. Class Discussion - What’s The Point (Connection to Marketing)
10. TOD – What problems do you see in this method of evaluating individuals?

Putting It All Together

EQ - How do I describe the 7 core functions of marketing?

* Please complete the Activator immediately*

1. Activator - Word Problem
1. In a business to business transaction, the seller offers the buyer a 2 percent discount for paying a bill early.  If the buyer takes advantage of this offer, how much would be discounted on a $12,000 invoice?
2. Which core function is represented by this offer?
2. Collaborative Pairs - Without Notes
1. List and describe the 7 Core Functions of Marketing
3. All share - As a class, create a poster to describe each core function
4. TPS - Assess the website of the Lancaster Barnstormers
1. Identify evidence of each core function on the website
2. Complete a SWOT Analysis of the website
3. Explain how the Barnstormers follow the marketing concept.
5. Debriefing
6. Test Prep

 *Unit Assessment Next Class*

Core Functions of Marketing

EQ - What 7 functions make up the marketing core?

1. Activator -Splashdown: Define Marketing
2. Review Extended Thinking
3.  Introduction to the Marketing Core
1. PPT - Click to Access PowerPoint
4. Together - Organize the marketing efforts of BK into the appropriate core function
5. Discovery Project
1. Identify 2 businesses that cater to teenagers (1 sells goods; 1 sells services)
2. Use the seven marketing functions to explain how each business caters to its customer' needs and wants.
3. Explain how effectively these businesses follow the marketing concept.  

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