Branding Your Team

Excellent job!!!  The commissioner believes that your work will be approved and your city selected as the site for the next MLB team.  He is thoroughly impressed with your reasoning and your efforts to show the proposed location of the stadium.  

You must now develop a branding strategy for your new team.  The heart of the branding strategy is the team name.  Research the history, culture, and any other information that will help you develop a team name.  You MUST write a composition to justify your decision.  

The following is for Monday

As you know, every team must have a unique uniform.  Because of your success in impressing the league, you have been chosen to design your team’s uniform and apparel. 

Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel, therefore, it must appeal to the fans.

The following website will help you complete your task.  CLICK HERE

Lastly, write a paragraph to justify each branding decisions you have made
(Team Name, Color Scheme)