PLC Project

EQ - How does the PLC influence marketing strategy?

1. Activator TPS – Create a list of products that have made an impact in your life.
2. Use your understanding of the PLC to complete the following:
1. In groups of 2-3, identify a famous product (different from any other group’s choice)
2. Research the product and take notes on its history (CREATE A WORKS CITED)
3. Analyze the current marketing mix for this product AND determine its current PLC stage.
4. Prove that you are correct by citing specific details from your research (WORKS CITED).
5. As a group, compose a blog post to reporting your findings (USE IN TEXT CITATIONS).
6. Find and incorporate meaningful images into this blog post.
7. Write an effective headline for your posting.

PLC Analysis

EQ - How can understanding the various stages of the Product Life Cycle assist the development of marketing strategy?

1. Activator - Kentucky Men's Basketball
2. Headline - Click Here
3. Be A Detective - Determine an answer the essential question by examining the resources provided.
1. Handout
2. Link 1 - Product Life Cycle
3. Link 2 - Marketing Mix
4. **Post Questions to Today's Meet** Click for Direct Link
4.  Google Docs Link
1. User Name - PowerSchool ID
2. Password - DSD + lunch code
5. Class Discussion
6. Use today's findings to analyze the marketing strategy used in the advertisement shown
1. Include PLC stage
2. Include elements of the Marketing Mix
3. Brainstorm how a top competitor may respond
7. TOD - Muddy Points