PLC Analysis

EQ - How can understanding the various stages of the Product Life Cycle assist the development of marketing strategy?

1. Activator - Kentucky Men's Basketball
2. Headline - Click Here
3. Be A Detective - Determine an answer the essential question by examining the resources provided.
1. Handout
2. Link 1 - Product Life Cycle
3. Link 2 - Marketing Mix
4. **Post Questions to Today's Meet** Click for Direct Link
4.  Google Docs Link
1. User Name - PowerSchool ID
2. Password - DSD + lunch code
5. Class Discussion
6. Use today's findings to analyze the marketing strategy used in the advertisement shown
1. Include PLC stage
2. Include elements of the Marketing Mix
3. Brainstorm how a top competitor may respond
7. TOD - Muddy Points