Design Day

1. Choose your 2-3 favorite tactics (match the number of people in your group)
2. Create REAL marketing materials for each tactic
1. Design it for the Target Market
2. Distribute it - Explain exactly how your target market will gain access to your marketing materials
3. Create a Timeline to 
1. Launch your tactic
2. Measure its performance (periodic checkpoints metric)
3. Identify when your tactic will sucessfully meet/exceed your objective
4. Identify the "Red Flag Zone" (when you will bail on an unsuccessful tactic)
4. Determine a Plan B - Backup Plan