Tuesday, September 1, 2015

Developing a Customer Persona

EQ - How is a customer persona developed?
  1. Activator - TPS: Describe your best friend
  2. AP - Table Talk - What is a customer persona?
  3. Attempt 1 - Lay's Potato Chips (Last Class)
  4. Introduction to Customer Persona Template -> HERE
  5. Table Project - Using the Template - Lay's
  6. AP - How close were you?
  7. Table Talk - Try it again ->Use the Apple commercial shown below
  8. TOD - What areas of Customer Persona development are the most clear?  The most unclear?

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