Market Segmentation Project

EQ - How do we find a viable target market?

1. Activator - Individually
1. Identify the target market for a skier (Use the methods of market segmentation).
2. Develop a Customer Persona for the average skier.
2. Market Focus - Hitting the Slopes (Linda Formichelli)
1. Intro to RA (talk to the text, highlight)
2. Article Distribution
3. Compare & Contrast
1. What similarities exist between your target market analysis and Formichelli's?
2. What else you you have included in your target market analysis?
3. How will your customer persona change based on your comprehension of this article?
4. Prove it
1. Reevaluate your use of the methods of market segmentation.
2. Redefine your customer persona.
5. Try it - OYO
1. Project Description
2. Magazine distribution
3. Work Time
6. TOD - Written Composition