Unit 1 Assessment

EQ - How do we find a viable target market?

1. Activator - (CP) Visually describe our process of finding and understanding our target market.
2. Written Composition - Prove It
1. Construct support to justify that your Customer Persona represents the ideal target market.
2. Identify issues that may arise from targeting this particular group.
3. Debriefing - Class Discussion
1. How did you justify your response
2. How accurate do you believe you are?  Explain.
3. What might you have overlooked?
4. What impact could this have on your marketing efforts?

Unit Assessment - Crystal Pepsi Case Study

1. Activator: Mistakes
1. What is the biggest mistake you have made?
2. What contributed to you making that mistake?
3. What have you learned following your mistake?
2. Briefing – Constructing Support
3. Unit Assessment – Why did Crystal Pepsi Fail
1. (Re)Introducing Crystal Pepsi – What went wrong?
2. Resources
1. Textbook (p. 92-93) – Read and Take Notes
2. Handout – The history of Crystal Pepsi
3. Super Bowl commercial
4. Your understanding of Unit 1 concepts
3. To earn full credit for this assessment, you must construct support and provide citations for the resources you have used.
4. Assessment Pt. 2 - Open Ended – What would you have done differently? Explain why by constructing support.