The Marketing Mix

EQ - How do I explain the fundamental marketing strategies?

1. Activator - TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
2. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
3. Lecture w/ Frayer Foldable - Introduction to Marketing Strategy (The Marketing Mix)
1. Product
2. Price
3. Pace
4. Promotion
4. AP – How can we use these strategies to connect with our potential customers?
5. TPS - Jigsaw 4 P's 
1. 1's - Product
2. 2's – Price
3. 3's – Place
4. 4's – Promotion
6. Muddy Points
7. AP - 4 Corners Argument – Why is your element of the marketing mix the most important? (Extended Thinking - Constructing Support)
8. Intermission - Muddy Points