PLC Analysis

EQ - How can understanding the various stages of the Product Life Cycle assist the development of marketing strategy?

1. Activator - Watch the ad and determine what is going on.
   
   
2. Be A Detective - Determine an answer the essential question by examining the resources provided.
1. Handout
2. Link 1 - Product Life Cycle
3. Link 2 - Marketing Mix
4. **Post Questions to Today's Meet** Click for Direct Link
3. Open Google Drive
4. Use today's findings to analyze the marketing strategy used in the advertisement
1. Identify the elements of the Marketing Mix shown in this ad
2. Determine the PLC stage for the Nokia Lumia at the time of this ad based on the Marketing Mix you developed for question 1.
3. Determine the PLC stage of the Apple product as presented in the ad.
4. Brainstorm how Apple may respond
5. Determine the PLC stage of the Samsung product as presented in the ad.
6. Brainstorm how Samsung may respond.
5. TOD - Muddy Points