Developing a Customer Persona

1. Q&A
2. Knowledge Check

EQ - How do we find a viable target market?

1. Activator: CP - How do you market potato chips?
2. CERA - Frito-Lay and Teens
1. Discussion
1. Do you think the strategy worked?  Why or why not?
3. Customer Persona - (Begin Monday)
1. Develop a Customer Persona for today's teen.
2. How would you change the tactics to connect with today's teens?
4. CP - Develop a Customer Persona for today's teen.
1. Resource - Buffer Social
5. Discussion Questions:
1. What is the biggest mistake you have made?
2. What contributed to you making that mistake?
3. What have you learned following your mistake?
6. Briefing – Constructing Support (Begin Tuesday)
7. Unit Assessment – Why did Crystal Pepsi Fail
1. (Re)Introducing Crystal Pepsi – What went wrong?
2. Resources
1. Textbook (p. 92-93) – Read and Take Notes
2. Handout – The history of Crystal Pepsi
3. Super Bowl commercial
4. Your understanding of Unit 1 concepts
8. Assessment Pt. 2 - Open Ended – What would you have done differently? Explain why by constructing support.