Evaluating the Marketing Mix

EQ - How do I create an effective marketing mix?

1. Activator – AP - Collaborative Pairs Ad Review
1. HOTS - Compare and Contrast
1. Commercial 1
2. Commercial 2
1. What similarities exist between the two TV commercials?
2. What differences exist between the two TV commercials?
3. Explain why the similarities and differences exist.
2. Discussion Question - How do you think customers responded after being bombarded with these ads?
1. Identify the Target Market
2. Explain the Customer Persona used to develop the ad
3. Identify the elements of the marketing mix in the ad
4. Evaluate the effectiveness of the ad at making a connection with the target market
5. Does it look like THIS?  Why or why not?
3. Discussion Question - Why did the 3rd company respond this way?
2. Muddy Points Grab Bag
3. AP - CP - Day at the Beach – Mini Golf
1. AP – Identify a target market
2. AP – Develop a customer persona for your target market
3. Serve as a Consultant for a boardwalk business
1. AP - Develop a marketing mix for this business to connect with the target market
4. Create a marketing tactic to connect to your target market
4. Group Presentations – Share the results of the groups work
1. Audience – Utilize an organizer to jot notes
2. AP - Audience – How well did they define their customer segment?
3. AP - Audience – How accurately have they depicted the Marketing Mix?
4. AP – Do you think the marketing would be effective? Why or why not?
5. TOD
1. AP - How did identifying the customer persona help you evaluate the opportunity to satisfy a mini golfer?
2. AP – How can fundamental marketing strategy influence a target market?