Intro to Market Segmentation

EQ - How does one find a viable target market?

1. Direct (Entire Class)
1. Activator - How many triangles do you see?
1. Connection to class expectations
2. Independent
1. Target Market Exploration
2. Assessment Prompt Responses
3. Collaborative
1. Create a list of typical cliques found in high school.
2. Analyze these cliques to determine the following items
1. Demographics
2. Geographics
3. Pyschographics
4. Behaviors
5. Motivations
4. Direct
1. Debriefing
2. Try It

Continuation

1. Activator - Highlight Reel
1. Take out your materials from the last two classes.
2. TPS - Identify the Top 3 items you learned from last class.
2. Revisiting Mercedes-Benz Stadium
1. What about the facility sparks conversation?
2. How/Where are these conversations happening?
3. Class Collaboration
1. Groups of 2-3 students
2. Identify something remarkable that is currently the focus of the sports or entertainment industries.
3. Identify what makes it remarkable.
4. How/Where are the conversations happening?
4. Show & Tell
1. Create a visual aid to show off your findings
1. Images
2. Video
3. No text
5. Conversion Rate
1. Together - Super Bowl Example
2. Collaboration 
1. Choose one product/service featured in a Super Bowl ad.
2. How many products services must be sold to pay for the $5 million ad?
3. Assuming that each customer only purchases one item, and only customers who saw the ad purchase it, calculate the conversion rate it would require to cover the cost of the ad.
4. What key business goal is missing from this analysis?
6. Forward Thinking
1. How can a company improve its conversion rate?

Welcome to Sports and Entertainment Marketing

EQ - What are the expectations that I must meet to be successful in this class?

1. Find Your Seats
2. Group Organization
3. Hybrid - All materials are found in Schoology
1. Direct
1. Class Overview
2. Student Survey
2. Independent
1. Personal SWOT Activity
2. SWOT Reflection - Turn this in
3. Collaborative
1. Marketing Stats Exploration
2. Self-Reflection - Turn this in
4. Debriefing
1. Survey Results
2. Q&A
3. What's Next