Intro to Market Segmentation

EQ - How does one find a viable target market?

1. Direct (Entire Class)
1. Activator - How many triangles do you see?
1. Connection to class expectations
2. Independent
1. Target Market Exploration
2. Assessment Prompt Responses
3. Collaborative
1. Create a list of typical cliques found in high school.
2. Analyze these cliques to determine the following items
1. Demographics
2. Geographics
3. Pyschographics
4. Behaviors
5. Motivations
4. Direct
1. Debriefing
2. Try It