Intro to Market Segmentation - Part 1

1. Creating Remarkable - Presentations
2. AP - How do we know if what we created was remarkable?
3. Direct
1. Q&A
2. Intro to Conversion Rate - Together - Super Bowl Commercial Example
3. Speculate - What was the rationale behind the company creating this ad?
4. Speculate - Who was the intended audience? Explain your thinking.
5. Discussion Question - Did this ad convert the intended audience? Why or why not?
6. How can a company improve its conversion rate?
4. Independent
1. Read for Understanding (Remember Annotation Rules)
2. Complete the assessment prompts
5. Collaborative
1. Generational Differences Analysis
2. Solve the puzzle:
1. What does all of this really mean?
2. How can this information help marketers connect with their intended audience?
6. Debriefing
1. Cross Group Collaboration (Groups of 3 - One person from each rotation)
1. What did you learn today?
2. Struggles?
3. Get Help