EQ - How do we find a viable target market?
- Activator: CP - Describe Your Best Friend
- Customer Persona - The Story of the Ideal Customer
- Introduction - Handout (Read for Understanding)
- CP - Revisit the Activator - Was this similar to a Customer Persona? Explain.
- Class Collab - Generation Z Summary
- Evaluating Subgroups
- How would you support this with evidence?
- Class Collab - Sample Customer Persona
- CP - Create a Customer Persona for a subgroup of Gen Z
- Independent Assessment - Develop a Customer Persona
- Resource - Buffer Social
- Quiz Prompts posted to Schoology
- Rubric Distribution
- If time permits - Intro to Mini-Thon PBL
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