Final Marketing Plan - My Band Challenge

This project will allow you to create a marketing strategy for an up-and-coming musician.  You may choose a band from the Launch Music Conference website or use a band with members from DHS.

PART 1

1. Graphic Organizer - Use this to complete the situational analysis 
1. You can print a copy of this or take notes on paper that follows this format.
2. Review the elements of a Situation Analysis
1. Historical Overview
2. Industry Overview
3. Current Marketing Trends within the industry
4. Current Marketing in use
5. SWOT Analysis
6. Analysis Summary
3. Recommendations:
1. Choose a band/musician from the Launch Music Conference Event Page
2. Make a List of 25 Things About the Band
1. Visit the band's site
2. Search Social Media
3. Google News and Info
4. Create a sim-card foldable to organize the 4 P's you see
3. Compose a Situation Analysis
4. Analyze using SWOT

PART 2

1. Mini-lesson – Market Segmentation
1. Process of Market Segmentation
2. Purpose
2. Defining the Target Market *
1. Identify the band's target market using the methods of segmentation
2. Justify this decision in a one-paragraph response
3. Remember *This market must be meaningful*
3. Objective Development *
1. What does the band do (Be absolutely specific - we know they make music, but what separates them from everyone else?)
2. Establish goals for the band (Why does this band exist)
3. Create Marketing Objectives
4. Mini-lesson – Strategies & Tactics
1. Defined
2. Connection to each other
5. Strategy Development *
1. Your experiences and materials from class should help you 
2. *REMEMBER* What are you and the band trying to achieve by creating this marketing plan?  These strategies must align with the Mission Statement.
6. Tactic Development *
1. Develop at least 5 tactics to execute your strategy for promoting the band
2. See the project guidelines handout for additional details
3. *Remember* You may need to incentivize fans to help you
7. Evaluate Promotional Goals
1. How will you know if your plan is working?
8. Launching the Marketing Plan
1. Organize the overall promotional plan
2. Create a timetable for implementation
3. Determine your benchmark assessments to determine the success of the plan
4. Establish deadlines to modify and adjust the plan as necessary
9. Supplementary Materias
1. What materials exist that can support your plan?
2. Have you referenced them throughout the marketing plan?