Analyzing the Marketing Mix

EQ - How can a fundamental marketing strategy impact a target market?

1. Activator - 4 Corners Argument – Why is your element of the marketing mix the most important? (Extended Thinking - Constructing Support)
2. Intermission - Muddy Points
3. Quiz - Elements of the marketing mix
4. College Refrigerator Story
5. AP – Omeletteville
1. TPS - Identify elements of the video that depict the marketing mix
2. Class Discussion
6. AP – Describe the marketing strategy each company created.
7. AP - SWOT Analysis - What would you do differently to enhance the effectiveness of the marking mix?  Explain.
8. OYO - Choose an example of marketing in action and complete the following:
1. Identify each strategic element of the marketing based on the marketing mix.
2. Identify the customer persona that the marketing targeted.
3. Define the larger target market for the marketing.
4. Complete a SWOT Analysis to evaluate the effectiveness of the marketing making a connection with the intended target market.
5. Describe at least 3 ways the company could increase the number of gross impressions.
9. TOD - Muddy Points

Marketing Mix

TPS - 25 Things You've Learned So Far In SEM.

EQ - How do we influence our customers?

1. Activator - TPS - What would you need to do to sell this...
1. 1 min - Independent
2. 3 mins - Collaborative
3. 6 mins - Share
2. Discussion Question - What was your strategy?
1. TPS Splashdown:  Word Association – What do you think of when you hear the word strategy?
3. Discussion Question - Are there opportunities to use strategy in marketing now that we know who our potential customers are?
4. TPS - Handout 
1. Actively read
1. Key vocab
2. Key ideas
3. Create 2 meaningful questions (post to twitter)
2. Discussion
5. Muddy Points
6. TPS - Why is your group's element of the marketing mix the most important (HOTS - Constructing Support)
7. AP - 4 Corners Argument 
8. Intermission - Muddy Points

PBL - Mini THON

EQ - How can I help Donegal's Mini-Thon by using what I've learned in class?

1. Activator: Marketing Job Descriptions
2. Roles Needed & Job Descriptions
1. Project Lead
2. Communication & Content Manager
3. Market Research Analyst
4. Marketing Strategist
3. Team Requirements
1. Pre-Research: Summarize Group's Current Understanding of Mini-Thon
2. Situational Analysis - SA Overview
1. What is Mini-Thon?
2. What is the overall mission of the event?
3. Target Market Evaluation?
1. Who is the target market?
2. Who is actually being targeted?
4. What has currently been done to communicate Mini-Thon with the TM?
1. Identify evidence that shows each marketing mix strategy is being used.
2. Identify Tactics being used.
5. SWOT Analysis
1. What can we do to improve the conversion rate?
2. What else can we do to help the Mini-Thon?
3. How can we connect with the TM in a meaningful way?
6. Objectives - Marketing Objectives (YOU MAY NEED MORE THAN ONE)
1. What are you trying to accomplish?
2. How will you know that you've succeeded?
3. Create a deadline.
7. New Marketing
1. Customer Persona
2. New Marketing Strategies
3. New Marketing Tactics
3. Evaluation Metrics; How will you measure the effectiveness of each of your market tactics at improving the conversion rate?
1. Which strategies and tactics will work? 
2. How do you know each will work?
4. Execute - Prepare your marketing strategies and tactics

Developing a Customer Persona

EQ - How do we find a viable target market?

1. Activator: CP - Describe Your Best Friend
2. Customer Persona - The Story of the Ideal Customer
1. Introduction - Handout (Read for Understanding)
2. CP - Revisit the Activator - Was this similar to a Customer Persona? Explain.
3. Class Collab - Generation Z Summary
1. Evaluating Subgroups
2. How would you support this with evidence?
4. Class Collab - Sample Customer Persona
5. CP - Create a Customer Persona for a subgroup of Gen Z
3. Independent Assessment - Develop a Customer Persona
1. Resource - Buffer Social
2. Quiz Prompts posted to Schoology
3. Rubric Distribution
4. If time permits - Intro to Mini-Thon PBL