PLC Strategy

EQ - How do the laws of supply and demand impact the product life cycle? 

1. Activator - Quiz
2. Revisiting yesterday's project
3. Project Part 2 - Propose how you, as a marketing team, would increase demand for the product.
4. On Your Own - In Google Drive
   
   1. Select four sports and entertainment products and indicate the stage of the product life cycle for each.  Give a marketing strategy you would use for each product.
   
   2. Think of a new purpose for a common product.  Assume the product is in the Decline stage of the PLC.  Create an advertisement for the product that recommits it to the market.  Share it with the class. (p. 190-191)
   
5. Presentation Time
1. Expectations
2. Present
6. Debriefing
7. Muddy Points- Today's Meet

PLC Project

EQ – How do the laws of supply and demand impact the Product Life Cycle?

1. Activator: Coke Price Rises With Heat
2. Team Project (Part A)
1. Pick a Product (good or service)
2. Identify how customers experience utility with the product
3. SWOT analysis
3. Foldable - Forms of Utility
1. Form
2. Time
3. Place 
4. Possession
4. Law of Diminishing Marginal Utility
1. Defining the term
5. Brainstorm Discussion Question
1. How does the Law of Diminishing Marginal Utility influence the PLC?
6. Team Project (Part B) 
1. Identify where your product falls on it's PLC
2. Describe how you made your determination
3. Propose how you, as a marketing team, would increase demand for the product.
4. Prepare to share with the class.
7. Class Review
8. TOD - Describe the PLC 

Tomorrow - Social Responsibility - Extraordinary Give Vote

Analyzing the PLC

EQ - How can understanding the various stages of the Product Life Cycle assist the development of marketing strategy?

1. Activator - Galaxy S



2. Be A Detective - Determine an answer the essential question by examining the resources provided.
1. Handout
2. Link 1 - Product Life Cycle
3. Link 2 - Marketing Mix
4. **Post Questions to Today's Meet** Click for Direct Link
3.  Google Docs Link
1. User Name - PowerSchool ID
2. Password - DSD + lunch code
4. Class Discussion
5. Use today's findings to analyze the marketing strategy used in Samsung's advertisements
1. Include PLC stage
2. Include elements of the Marketing Mix
3. Brainstorm how Apple may respond
6. TOD - Muddy Points

The Product Life Cycle

EQ - How do the stages of the Product Life Cycle differ?

1. Activator - PollEv
1. Responses
2. Discussion
2. Foldable – Introduction to the Product Life Cycle
3. TPS – Stages of the PLC
4. Muddy Points - Describe the PLC

Trends

EQ - How does the Product Life Cycle impact marketing teams?

1. Activator -Time Capsule Activity
2. Check out these CrazyFads
1. Review each decade's fads
2. Choose 1 fad from each decade and describe its impact in American culture
3. Research the fad to better your understanding of it.
1. Basic History
2. How it caught on
3. When it ended
3. The projections for 2013
4.  Inquiry based project
1. Choose 1 of the 20 Forecasted Trends of 2013
2. Explore it in a way that you could lead a conversation about the topic
5. Choose a method to share your learning by the end of class.

Link

Marketing Plan

Marketing Plan Part 2

Image courtesy of TheSalesLion.com

Work as a team of 2-3 to complete the following activities.

1. Using the Internet, research the history of your business or organization.  Learn how and when it started and how it plans to expand in the future.  Be sure to learn how it has consciously worked to develop positive relationships within the community.  Make notes about its program offerings and how the business operates.  Find out the market size of citizens in the U.S. who purchase its products or services (how many dollars are spent nationwide).
2. Create a SWOT analysis to begin strategic planning.
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
3. Write an OUTLINE of points you think the public would be interested to know.
4. Help the business/organization determine its promotional goals.
5. Identify WHAT the facility should focus on to grow its market share.
6. Develop 1 strategic goal.
7. Develop at least 3 tactics to connect with the target market and reach its strategic goal.
8. Write a one-page publicity piece about the facility to send to major media influencer in the U.S.
9. Through your research, determine at least 2 potential, influential endorsers.
10. Prepare a proposal for 3 major corporations - ask for sponsorship of the business/organization.

**Please remember to incorporate your learning and understanding of sponsorships and endorsements into your team's work**

**Your business/organization should be relatively small in size, perhaps a non-profit organization.  (The substitute has a listing of organizations that you may consider).

HAVE A GREAT DAY!

Image courtesy of 123RF.com

Marketing Plan

From spookynooksports.com

Work as a team of 2-3 to complete the following activities.

1. Using the Internet, research the history of Spooky Nook Sports.  Learn how and when it started and how it plans to expand in the future.  Be sure to learn how it has consciously worked to develop positive relationships within the Lancaster community.  Make notes about its program offerings and how the business operates.  Find out the market size of citizens in the U.S. who purchase gym memberships (how many dollars are spent nationwide).
2. Create a SWOT analysis to begin strategic planning.
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
3. Write an OUTLINE of points you think the public would be interested to know.
4. Help Spooky Nook Sports determine its promotional goals.
5. Identify WHAT the facility should focus on to grow its market share within Lancaster and the surrounding counties.
6. Develop 1 strategic goal.
7. Develop at least 3 tactics to connect with the target market and reach its strategic goal.
8. Write a one-page publicity piece about the facility to send to major media influencer in the U.S.
9. Through your research, determine at least 2 potential, influential endorsers.
10. Prepare a proposal for 3 major corporations - ask for sponsorship of the Spooky Nook Facility.

**Please remember to incorporate your learning and understanding of sponsorships and endorsements into your team's work**

Visit Spooky Nook Sports at - SpookyNookSports.com