Comment Response

The interesting part of your question is that depends on your direction (I know, I know, that isn't an answer)...Keep reading.

We had initially indicated that we would like to provide each person within the high school community (students, faculty, staff members) with a Donegal Moves t-shirt; approximately 1100 shirts.  As you mentioned, this will create a "HUGE EXPENSE" and may drastically reduce your level of confidence in your abilities to succeed during this project.  This is truly understandable but please remember the purpose of this project is to help you learn the process through applications.  The hope is that the lofty goal inspires each of you to strive for something incredible. 

Your concern definitively stresses the importance of prior planning.  Should we approach this without a formal strategic plan, we will undoubtedly struggle to achieve our goals.  To develop our financial goal, price our rewards accordingly.  This may mean identifying costs of shirts and other giveaways.  I would recommend obtaining price quotes from companies like http://www.etownsportinggoods.com/.

Finally, while I like the idea of combining the Kickstarter campaign with the Spring Fling, we should keep these events separate; perhaps in the future we can collaborate with the FBLA.  Right now, focus solely on the Kickstarter for Donegal Moves.

Keep working hard and let me know additional ways that I can provide support.

Developing A Kickstarter Campaign

TODAY IS THE DAY!!!!

As a class, you will be developing a specific plan to launch a Kickstarter Campaign for the project

Donegal Moves

We are teaming up with the Varsity Club to create and fund a program to take the entire school for a walk.  In the past, students were able to purchase t-shirts for the event, however, wouldn't be amazing if we could develop a crowdfunding program to ensure that each student receives a t-shirt for the event?!?

Our mission focuses on encouraging students, faculty, and staff to consciously incorporate health and wellness activities into their life daily.

As a class, you may modify this mission to better connect with our target audience.

I CAN'T WAIT TO SEE THE PROGRESS YOU MAKE BY THURSDAY

The following links should help you plan for our class's Kickstarter launch.

EVERYONE should complete Kickstarter School at this link ---> Kickstarter School

1. 10 Tips I Wish I knew before I Launched My Kickstarter Campaign ----> Dwight Peters 
2. How to Create a Compelling Video for Your Kickstarter Campaign ----> Aimee Cebulski
3. 10 Simple But Effective Ways to Kickstart Your Kickstarter Video ----> Chip Dizard
4. Crowdfunding Secrets: 7 Tips For Kickstarter Success ----> Amadou Diallo 
5. These key phrases will help your Kickstarter get funded ----> Jon Gold

REMEMBER - Understanding your target market is the most important factor of our collaborative success.  I trust that each of you will work together to make the planning stage of this project amazingly successful.

FOR YOU - If you'd like to run your ideas by me, post them with your specific questions to the blog as a comment below.

Crowdfunding

EQ - How does crowdfunding modernize the concepts of sponsorship requests to be effective?

1. Activator: LINK - Crowdfunding
1. Article - What is Crowdfunding
1. Reading Strategies List
1. Set a Purpose
2. Previewing
3. Predicting
4. Making Connections to previous learning
2. Metacognitive Conversation
1. Talk to the Text*
2. Metacognitive Reading Log*
2. What is Kickstarter?


3.  Collaborative Pairs - Website Exploration
1. What do all projects posted to Kickstarter have in common?
2. Choose your favorite campaign.
3. Describe what appeals to you about this campaign.
4. TPS - Develop Our Project Components
5. Announcing Our Campaign Project
6. 
   

Sponsorship Requests

EQ - How can an individual/organization create a sponsorship letter?

DIRECTIONS:  Please read the following article AND take notes. 

**A key to success is "Begin with the end in mind."  Remember we are trying to establish positive, long-term relationships with local businesses.  They are giving us a lot...what can we do for them that will form the foundation for such business partnerships?**

Corporate sponsors and event funding: Ask early, not often

Posted on August 31, 2009 by Joe Brockmeier

If you’re hoping to get sponsorship funds for your event, it’s better to ask early than to ask often. And even better to ask professionally…
For larger companies (i.e., the ones that actually do have a fair amount of cash for sponsorships) it is vitally important to ask early about sponsorships. Especially for events that are not yet established. Annual events like LinuxTag fall more easily into budget planning because you can establish a baseline for funding those events and plan year to year whether it’s worth attending and how much it actually costs. In addition to sponsorship, companies have to factor in travel, shipping, materials, etc. — the costs of participating in a conference are not limited to the funds that are put in for sponsorship.
Note that this applies to larger companies that have strict planning and budget cycles. If you’re looking for $500 from a medium or small-sized company, then they usually have flexibility and can spare that kind of cash. If you’re in the thousands and/or approaching a larger company, then these things apply. Even $500 can put you over budget at a large company when you’re approaching the end of a quarter and didn’t budget for something.
When approaching a company for sponsorships, you want to do several things to increase your chance of success:

• Ask very early — As soon as you have an idea what funds you’re going to need, work a plan for sponsorship levels and start approaching the “big guys” that will have cornerstone and major sponsorships very early so they can work this into their annual planning (if they feel it’s important) and have the funds to cover your event.
• Ask the right person — this is tricky, but it helps very much to approach the person who is going to decide, rather than randomly approaching anyone from company X. If you’re very lucky, if you don’t find the right person they’ll pass you on to the right person. Odds are, if you email the wrong person inside an organization the mail will simply go from inbox to trash.
• Be specific — if you approach a company with vague requests, it’s less likely that you’re going to get what you want or need. Be specific about sponsorship levels, what they cost, and what the sponsor is going to receive for the money.
• Have value — what does the event offer the sponsor, aside from a very vague sense of goodwill? What’s the return on sponsoring an event? You need to be able to answer that question — and you need to answer it very well if you’re asking for thousands of dollars.
• Be realistic — small events should carry small price tags, don’t expect a company to pony up thousands of dollars for a one-day event that will attract less than 300 people at the outside. (I’m talking about community events — events with a highly desirable audience might be worth more money, so if your guest list includes President Obama and 50 U.S. governors, well, you could probably set a much higher fee…)
• Be flexible — when times are tight, so are budgets. Don’t expect the rate card to remain unchanged from 2008 to 2009 and so on. If an event has a $500 sponsorship, then it’s probably not worth haggling over. When you’re talking tens of thousands of dollars (or Euros), then it may be necessary to budge a bit when times are tight.

Finally, realize that as important as your cause or event is, it’s one of many. No matter how deep the well, it will run dry eventually, and you might be the one holding the empty bucket. It may not be an indication that your event isn’t considered important, it may just be lack of budget or poor timing. You can at least remedy the poor timing by asking early.

Your team’s owner has been impressed with your high quality work over the past few weeks and is asking you to tackle another task to strengthen the relationship between the team and the local community.

The team wants to capture an audience compiled of boys ages 12-18.  The overall goal is to increase the boys’ interest in the team.  To achieve this goal, your team wants to host a camp for this demographic.  Your assignment is to organize the football camp and attract the target market AND establish positive relationships with local businesses.

Once you have finished these 2 steps, please select one of your football camp's corporate sponsors and compose a sponsorship request letter.  Your letter must include each element suggested in your reading.


The following tasks are required.

1. Select the MVP of your team to host the camp
2. Create a three fold brochure (both sides)
        - Includes camp events – Click Here for a sample
        - Lists local sponsors (from your city) who donated goods to campers (Under Armor has donated a sports bag to hold these items)
        – Shows images of the MVP
        – Shows creativity and quality use of technology
3. Update your sponsorship proposal letter to send to one of the local businesses