Congratulations

Welcome to the NFL.
You have been approached by the National Football League (NFL) to create a new team.  You must research cities in the United States that do not currently have an NFL Team.  Select a city and justify why this city is the best location for a new team.  To do this, consider the demographics of the city, the geography, transportation methods, and other items you believe inpact your decision.  Once you have selected your city, go to Google Maps to find a map of the city.  You must determine where to build the team’s stadium.  Create a team name that represents the city and/or its inhabitants.
After making this decision, explain (in writing) the decisions you have made. **Note – The quality of your writing WILL BE EXTREMELY important for future activities** 
Every team must have a uniform.  Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel.
Lastly, create a presentation to announce your new team to the class.  You may use Prezi, PowerPoint, or old fashioned posters.

Franchise Development

EQ – How do I assess developmental opportunity for a new sports franchise?

1. Activator: NFL Draft
2. Determining a Location
3. Create a presentation to announce your new team (Prezi, PowerPoint, Posters, Other)

The Marketing Mix

1. Quiz – The Marketing Process and Key Vocabulary
2. Activator – Blender
3. The Mix AO*
4. Textbook 6-8
5. PowerPoint
6. 4 Corners Argument
7. 2 to Go – What part(s) of the Marketing Mix do I understand the most? – I would like to have you better explain the ___________ part of the Marketing Mix because…

Putting It All Together

EQ – How can the research process assist me in presenting my findings for this project?

1. PowerPoint Outline
2. Work Time
3. Practice

TOMORROW – The first 30 minutes of class are reserved for presentation practice.  Groups will present immediately following lunch.

Data Analysis

EQ – How do we use data to make decisions?

1. Compile group data
2. Google Docs – Demo
3. Create Charts/Tables/Graphs using data
4. Make a decision

Creating A Marketing Survey

EQ – What questions should we include on a marketing survey?

1. Review Research Process
2. Defining the Problem
3. Analyze Current Conditions
4. Create a method of data collection – PowerPoint

Marketing Research

EQ – What information is needed to create a marketing strategy?

1. Group Recap – Market Segmentation, Mission Statements, Marketing Strategy, and Marketing Tactics
2. Discussion Question: How do marketers determine what strategies to implement?
3. The Need For Speedy Information
4. The Process
5. Try It Out – Project Extra Innings (p. 141)

Implementing Strategies

EQ – How are strategies implemented to influence consumers’ buying decisions?

1. Activator: Twitchell quote
2. Implementing Strategies
3. Project Presentations
4. A closer look at Teen Strategies
5. Reassign Groups (Perspective change)
6. Create tactics for assigned marketing strategies
   Share with the class

Implementing Strategies and Tactics

EQ – How are strategies used when creating marketing tactics?

1. Quiz
2. Community Reading
3. Lunch
4. Examples of Marketing Strategies
5. Developing Tactics
6. TOD – One thing I learned today - Explain what you learned – The most important thing I learned today is…

Strategies, Tactics, and the Mission Statement

EQ – How do marketers determine direction and focus for a marketing plan?

1. Concept review (MCD’s Strategies & Tactics)
2. Flowchart Handout
3. DHS Mission Statement
4. Elements of Mission Statement
5. MCD’s Mission Statement
6. Discussion Question: How does MCD’s mission statement implement the company’s strategy?
7. Ben & Jerry’s and Mercedes Benz – Jigsaw
8. Identify the marketing strategy
9. Assess how the marketing strategy connects with the mission statement
10. Class Discussion
11. Illustrate with connections **Handout**

Marketing Strategy

EQ – How do companies effectively use marketing strategy?

1. Marketing Process
2. Marketing Strategy Class Guide
3. What is Marketing Strategy? Define
4. MCD’s Strategy
5. Marketing Tactics? Define
6. MCD’s Tactics

EQ – How do marketers determine direction and focus for a marketing plan?

1. Section 6-3 Preview *Advanced Organizer*
2. Class Discussion
3. MCD’s example *Handout*
4. 3-2-1 TOD3 – Identify 3 concepts learned today.2 – What are the two elements of a
5. quality mission statement?1 – Describe how MCD’s connects its marketing strategy and tactics to the company’s mission statement.

Midterm Recap

EQ – What have I learned about marketing this year?

1. Learning Center Instructions & Demo
2. Random Group Selection
3. Learning Center Group Work
4. Class Discussion
   Test Review