Football Team Rosters

Click your league, find your team roster

League 1

League 2

League 3

Congratulations on your first week as an NFL Expansion Coordinator.  Now that you have assessed a potential market, selected a profitable city, found a stadium location, and created uniforms, you must create a PowerPoint (or a Prezi) to present your work to the NFL owners.

Your presentation will need to include the following:

• Title Slide
• Agenda
• City 1 Analysis
• City 2 Analysis
• Decision Slide
• Stadium Location
• Uniform Design
• Conclusion Slide

Uniform Design

Excellent job!!!  The commissioner has approved your city as the site for the next NFL team.  He was thoroughly impressed with your reasoning and your efforts to show the proposed location of the stadium.  

As you know, every team must have a unique uniform.  Because of your success in impressing the league, you have been chosen to design your team’s uniform and apparel. 

Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel, therefore, it must appeal to the fans.

The following website will help you complete your task.  CLICK HERE
Lastly, write a paragraph to explain each decision made in your design

Google Maps Location Analysis

Congratulations on analyzing 2 potential markets for your NFL team.  The League Office heard reports that you have made a decision on which city has won the bid for the new team.  The commissioner would like to see the proposed location within the city.

Your city is so excited that they have won the bid, that they have given you exclusive rights to build a new stadium anywhere in the city (as long as it is not a historical site, a graveyard, or flood prone area).

Please use Google Maps to identify the location for construction.  You will need to include the following:

1. One location with 3 levels of zoom (See Lancaster example)
1. Level 1 - Shows major highways with Rt. numbers (i.e. Rt. 80)
2. Level 2 - Shows this same location zoomed in to show local roads
3. Level 3 - Shows the actual construction sight 
2. Level 1 & 2 must include a visible ring to identify the specific location
3. Edit/Crop each image in Paint
1. Find your location in Google Maps
2. Press Fn and Prt Sc on your keyboard
3. Open Paint
4. Paste
5. Edit and Crop accordingly
1. Use the "Select" tool to choose your image
2. Ctrl + X will cut the image from Paint
3. Ctrl + A to select everything that remains
4. Press Delete
5. Ctrl + V will paste your location back into Paint
6. Resize the Paint canvass 
7. Save your image as Location 1
8. Repeat for Locations 2, and 3
6. Insert the images into PPT when ready
4. Begin Uniform Design when finished
1. Design the color scheme
2. Use the Paint procedures to create an image of your uniform

Making Your Decision

You did an excellent job on your first day on the job.  Today your task involves making a final decision.  Complete your city research and determine the best location for your new team. 

You must compose an informative paper to explain and justify your decision.  Be sure to include the elements from our current unit of study (on the board).

This paper is required to be AT LEAST one full page.  Save this paper assignment as NFL City Selection in your student folder.

Paragraph 1 – Describes City “A” in great detail.  Explain what makes this city a viable location for your NFL Team.

Paragraph 2 -Describes City “B” in great detail.  Explain what makes this city a viable location for your NFL Team.

Paragraph 3 – Announces your city selection AND provides justification of your decision.  Explain all of the deciding factors that led you to your decision.

NFL City Selection

EQ - How are the fundamentals of marketing used to develop a product line?

1. Knowledge Check - Market Segmentation
2. Activator: Welcome to the NFL
3. Introduction to Project
4. City Research - Use your understanding of Buyer Behavior and Market Segmentation to complete the following tasks:
1. Research 2 U.S. cities that may WANT an NFL franchise
2. Analyze the inhabitants of the city 
1. Demographics, Pyschographic, Behaviors, and Geographics
2. Compare and contrast the 2 cities and make your final city selection
5. Use Google Maps to show the location of the stadium within your chosen city
6. Using a uniform design generator create a uniform for your franchise
1. Create a team name based on the history, heritage, or cultural identity of the city's inhabitants
2. Choose colors that match this area for your uniform
7. Create a presentation to share your decisions with the class

HERE IS THE REVIEW LINK

Welcome to the NFL!

You have been approached by the National Football League (NFL) to create a new team.  You must research cities in the United States that do not currently have an NFL Team.  Select a city and justify why this city is the best location for a new team.  To do this, consider the methods of market segmentation.  Include the demographics of the city, the geography, transportation methods, and other items you believe impact your decision.  Once you have selected your city, go to Google Maps to find a map of the city.  You must determine where to build the team’s stadium.  Create a team name that represents the city and/or its inhabitants.

After making this decision, explain (in writing) the decisions you have made. **Note – The quality of your writing WILL BE EXTREMELY important for future activities** 

Every team must have a uniform.  Let your creativity run wild and design your team’s uniform.  Think about color schemes and how these decisions might affect buyer behavior.  Remember, sports teams make a lot of revenue from sales of team apparel.

Lastly, create a presentation to announce your new team to the class.  You may use Prezi or PowerPoint.

Market Segmentation

EQ - How do assumptions of market segments enable us to determine a profitable target market?

1. Activator - How do you know who to market to?
1. Chalk Board Archery
2. Examples: NASCAR, Horse racing, Olympics
2. Discussion- What is a target market?
1. Market Segmentation Process *
2. Assumptions (Why do we use market segmentation?)
3. Qualifiers (How do we know if our selected target market is meaningful?)
3. Try one together
1. Discussion Question - What characteristics did we use to segment the market?
4. TPS - Methods of Market Segmentation
1. Demographic
2. Geographic
3. Psychographic
4. Behavior-based
5. Team Practice - Project  
6. TPS -  Show what you know: What methods of market segmentation did we use to determine the target market?

Buyer Behavior

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer Preview*
5. DDAP - CLICK HERE
6. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
7. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
8. Google’s Super Bowl Ad
9. Discussion – Understanding Buyer Behavior – Consumer Spending Habits
• Opportunity Cost
• Buying Motives
10. OYO - How this has affected you?
• Think of a time when you purchased something to show support for your favorite team.
• Explain how Maslow's Hierarchy of Needs impacted your purchase.
• Determine your motive for the purchase.
• What was the opportunity cost of your purchase

Analyzing the Marketing Mix

EQ – What makes the marketing mix a foundational concept of marketing?

1. Activator: Think Fast (As a Team)
• What are the 4 elements of the marketing mix?
• What is marketing?
• How do the 4 P's fit into marketing?
2. Analyze the Marketing Mix for Omeletteville
3. Homework Marketing Mix Analysis
4. Additional Marketing Mix Notes
1. *Lands End*
2. Pitch A Perfect Game
5. Marketing Mix Analysis - Identify the elements of the Marketing Mix as seen in this video
6. Discussion Question: What happened that caused Domino's to change the way the company does business?
7. TPS - 1/2 sheet:  What are your thoughts on Domino's plan (a good idea)? Why or why not?
8. TOD 
1. How has Domino's used the Marketing Mix to market its new product?
2. How can an NFL football team use the marketing mix to market its product?

The Marketing Mix

 EQ - Which element of the Marketing Mix is the most important?

1. Activator:  Graffiti Walls
2. Guided Practice - Transactions & Adding to the 4 P's (Packet p. 21 - 23)
3. Identify the Barnstormers Marketing Mix *
4. Jigsaw 4 P's
1. 4 Corners Argument
5. Back to the Blender
6. 2 to GO
1. Answer the EQ
2. Was your original opinion (the most important of the 4 P's) swayed during our 4 Corners Argument?  Why or why not?

**HOMEWORK** 

1. Find an appropriate YouTube commercial 
2. Identify the elements of the marketing mix contained in the commercial
3. Copy and paste the URL (website link) to the class website as a comment (include your name)

Market Segmentation & The Marketing Mix

EQ - How can we use market segmentation to create a marketing mix that satisfies our customers? 

1. Homework Check
2. Quiz - Markets
3. Activator -  Blender story
4. Advanced Organizer
1. Actively read the section
1. Jot ideas and questions in the margins
2. Write down words you don't yet know
3. Highlight interesting points
2. Pick one new idea/concept presented in the section
1. Use Google to find out at least one more thing about this new idea/concept
2. Write down what you fin
3. Share with a classmate or if its really cool, the entire class
5. A closer look at the marketing mix
6. Jigsaw Groups
1. 4 Corners Argument
1. TPS - Construct support to defend why your marketing mix element is the most important
2. Defend your position to the class
7. Back to the Blender
8.  1 To Go

Markets and Market Identification

EQ - How do marketers use knowledge of the market to sell products?

1. Activator - Apple's Big Day
2. Unit Preview - Reading Guide
1. Objectives
2. The Main Idea
3. Vocabulary
4. Graphic Organizer
3. Activator 2 - 20 Questions
1. Do you think a marketing team could use a similar approach to satisfying customer needs and wants?  Why or why not?
4. Markets and Market Identification
1. What?
2. Types
3. Examples
4. Why?
5. Market Share
1. Introduction
2. Example (p. 18)
3. Updated *Handout*
6. Discussion Questions
1. What has caused the market share of smartphones to change?
2. How can marketers use this knowledge to sell products?
7. Application Practice
8. TOD - Muddy Points

Unit 1 Exam

EQ - What is marketing?

1. Activator - Share Tank
1. Review website assessment citing specific examples of the 7 Core Functions
2. Share your SWOT Analysis with a neighbor.
1. What did you have in common?
2. What might you have missed?
2. Q & A - Review
3. Unit 1 Exam

**When you are finished**

1. Please read the article linked HERE
2. What is/are the author's main point(s)?
3. Think of a situation when you may have sold yourself short.
4. After this reading, how could you have changed that outcome?
5. How can you apply the author's message to your future?

Putting It All Together

EQ - How do I describe the 7 core functions of marketing?

* Please complete the Activator immediately*

1. Activator - Word Problem
1. In a business to business transaction, the seller offers the buyer a 2 percent discount for paying a bill early.  If the buyer takes advantage of this offer, how much would be discounted on a $12,000 invoice?
2. Which core function is represented by this offer?
2. Collaborative Pairs - Without Notes
1. List and describe the 7 Core Functions of Marketing
3. All share - As a class, create a poster to describe each core function
4. TPS - Assess the website of the Lancaster Barnstormers
1. Identify evidence of each core function on the website
2. Complete a SWOT Analysis of the website
3. Explain how the Barnstormers follow the marketing concept.
5. Debriefing
6. Test Prep

 *Unit Assessment Next Class*

Preparing for the Future

EQ -  Why is fantasy football such a powerful marketing tool?

*Access the class website and complete the activator on your own.  Our quiz will commence at 1:05*

1. Activator -  Bell Ringer
2. Quiz
3. Check This Out
1. Jot notes to assist you in understanding the content
2. List words that you don't know
4. Teams of 8-10
5. Class Discussion
6. Future Content Preparation Activity

STUDY TOOLS - CLICK HERE 

Continuation

EQ -  How does a business incorporate each core function into its marketing?

*Access the class website and complete the activator on your own.  Our quiz will commence at 1:05*

1. Activator -  Bell Ringer
2. Quiz
3. Muddy Points Clarification PPT
4. Discovery Project Continued
1. Identify 2 businesses that cater to teenagers (1 sells goods; 1 sells services)
2. Use the seven marketing functions to explain how each business caters to its customer' needs and wants.
3. Explain how effectively these businesses follow the marketing concept.  
5. Group Share
6. Classroom Discussion

STUDY TOOLS - CLICK HERE 

Core Functions of Marketing

EQ - What 7 functions make up the marketing core?

1. Activator -Splashdown: Define Marketing
2. Review Extended Thinking
3.  Introduction to the Marketing Core
1. PPT - Click to Access PowerPoint
4. Together - Organize the marketing efforts of BK into the appropriate core function
5. Discovery Project
1. Identify 2 businesses that cater to teenagers (1 sells goods; 1 sells services)
2. Use the seven marketing functions to explain how each business caters to its customer' needs and wants.
3. Explain how effectively these businesses follow the marketing concept.  

STUDY TOOLS - CLICK HERE