Preparing Your Presentation

EQ – What strategies can I implement to ensure the success of a presentation?

1. Homework Check
2. PowerPoint Guidelines
3. Present Like Steve Jobs
4. Discussion – PowerPoint Tips
5. ABC Song
6. Presentation Outline
7. Create your presentation

Market Segmentation

EQ – How do I use market segmentation to identify a target market?

1. Mini-lesson – Market Segmentation
2. Complete the market segmentation process for your group project
3. At least one T.M. for each product line item
4. Place information on separate sheet of paper
5. Mini-lesson – Marketing Mix
6. Create a marketing mix for each product line item
7. Each Marketing Mix plan should be on a separate sheet of paper

Steps of market segmentation

The Product Mix

EQ – After creating a product, how can I use the product mix to establish brand awareness and ensure the success of a product line?

1. TPS – Review Preview Notes
2. Muddy Points – Identify areas that need further clarification from 7-1
3. Introduction of Assignment
4. Handout superhero & villain biographies
5. Activator: Superhero Creator
6. Collaborative Pairs – Create your characters (Print)
7. Complete Superhero Worksheet
8. Mini- lesson – Review Product Line Information
9. Develop Product Line for your superhero
10. Mini-lesson – Review Market Segmentation
11. Complete a Market Segmentation for your product line
12. Mini-lesson – Review Marketing Mix
13. Develop a Marketing Mix to address your target market
14. Apprentice Contest

Assessment and Preview

EQ – How well can I demonstrate my understanding of market segmentation?

1. Cramming Session Q & A
2. Market Segmentation Unit Test
3. Preview Section 7-1 (172-176)
4. Wrtie the Goals of the Section
5. Write the Vocabulary Terms
6. Define the Vocabulary Terms
7. Write the Intermission Questions

Market Segmentaion

EQ – How can I apply my understanding of market segmentation to analyze magazine advertisements?

1. Review – Market – Target Market – Market Segmentation – Assumptions of Market – Meaningful Segments
2. Homework check
3. Discussion – Methods of Segmentation
4. Partner Practice – ESPN RISE
5. 80/20 Principal
6. Ticket Out the Door (TOD)

Target Markets Pt. 2

EQ – What is a target market and how are target markets determined?

1. Knowledge Check – Target Markets, Segmentation, Assumptions
2. Discussion – What is a target market? – Market segment? – How are markets
3. segmented? *Flow chart* – Market Assumptions
4. Meaningful Market Segments
5. How: Methods of Segmentation
6. Time Out (p. 105)
7. Determine Facebook’s target market(s). Prove it.

Capturing Market Share

EQ – Why does a company try to gain market share?

1. Discussion
2. Article – Social Network Gaming
3. Market Share – Defined – Why
4. Study Outline for Market Segmentation Unit Exam **
5. Add 3h
6. Market Share
7. Create a Study Guide

Why Protein Paper

Target Markets

EQ – What is a target market and how are target markets determined?

1. Knowledge Check – Write the 5 levels of Maslow’s Hierarchy of Needs and describe each level. (10 pts)
2. Activator: Burton Snowboards Case Study– Read & take notes- Summarize your reading (Outline form)- Answer the Questions (4)
3. Discussion – How do you think Burton determines who will purchase their product?
4. 4-3 Preview- Complete the section outline
5. Discussion- What is a target market?- Market segment?- How are markets segmented?
6. *Flow chart*- Market Assumptions
7. Meaningful Market Segments
8. Determine Burton’s target market

Applying Maslow to Marketing

EQ – How can Maslow’s Hierarchy of Needs be applied to marketing efforts?

1. Activator: Find the perfect car
2. Maslow Review
3. Example of Promotional Planning Using Maslow
4. Using Maslow to Improve Ad Response
5. Case Study (p. 118) – Analyze how Maslow’s Hierarchy was used in developing the coach’s restaurant.

Discover What People Want

EQ – Why is it important to understand buyer behavior when making marketing decisions?

1. Homework check
2. Discussion
3. Activator: Chalk Talk – Why do you purchase things?
4. Advanced Organizer – Vocab & Maslow (Add Opportunity Cost)
5. Read Textbook p. 97-100 – Define Vocabulary – Summarize your reading 1/2 sheet
6. Google’s Super Bowl Ad
7. Discussion – Understanding Buyer Behavior – Consumer Spending Habits –
8. Consumer Needs and Wants (Maslow) – Buying Motives
9. Knowledge Check

The marketing mix

Crystal Pepsi’s Attempt at Greatness

EQ – Why might a product’s marketing mix be flawless yet unsuccessful?

1. Quiz – Marketing Mix
2. Review Quiz
3. Debriefing – Constructing Support
4. Activator – Crystal Pepsi – Analyze the Marketing Mix – Identify the components of the marketing mix in the ad.
5. Discussion
6. Textbook (p. 92-93) – Read and Take Notes
7. Discussion
8. “Building a better mousetrap” & “If it isn’t broken, don’t try to fix it” What happened to Crystal Pepsi?
9. Homework Open Ended – What might you have done differently? Explain why by constructing support from your learning thus far.

The Marketing Mix Powerpoint

Bring It On In to Omeletteville

EQ – What are the identifiable marketing mix components shown in the Omeletteville video?

1. Activator: Omeletteville
2. Target Market Defined
3. Marketing Mix Decisions*
4. 4 Corner Agrument
5. 4 P’s Recap – Note on Promotion *Lands End*
6. Partnership – Analyzing the Marketing Mix – Baseball Game
7. Revisting Omeletteville
8. Marketing Mix Quiz Tomorrow

Baseball Video Game Franchise,How stuff works,Season Ticket holders wont see big rise for yanks postseason

Marketing 101 Continued

EQ – How do I know if a marketing strategy is successful?

1. Review Marketing Process
2. Together – Cell Phone Companies
3. Activator: Domino’s Pizza
4. Identify the components of Domino’s Marketing Process
5. What are your thoughts? Good Idea or Bad Idea?
6. What the expert think
7. 3-2-1- 3 Vocab Terms- Define 2 Terms- Write the Marketing Process